Marketing Specialist

Kforce is seeking an experienced Marketing Specialist in Atlanta, GA, to support an upcoming company rebrand. This role involves updating existing marketing materials to align with the new brand identity, creating new branded templates, and ensuring consistent execution across all designs. The specialist will also manage traffic for designed materials, coordinate workflow, and secure approvals for timely delivery. Key responsibilities include developing and implementing multi-channel marketing programs, evaluating results, and collaborating with cross-functional teams to ensure brand compliance. The ideal candidate is highly proficient in InDesign and the full Adobe Creative Suite, with a strong eye for detail and project leadership skills.

Must Have

• Update all existing marketing materials to align with new brand identity
• Create new branded templates
• Ensure consistent execution across all designs and marketing materials
• Traffic-manage all designed materials
• Coordinate workflow and secure necessary approvals for timely delivery
• Develop and implement multi-channel marketing programs and strategies
• Deliver measurable, customer-centric, multi-channel marketing programs
• Evaluate and measure program results to optimize investment
• Work with agencies and cross-functional teams to produce branded and compliant materials
• Collaborate with internal partners to ensure marketing programs comply with laws, regulations, and bank policies
• Coordinate, develop, and execute marketing events
• Provide solutions and problem-solve for business line objectives

Perks & Benefits

• Medical/dental/vision insurance
• HSA
• FSA
• 401(k)
• Life, disability & ADD insurance
• Paid time off (for salaried personnel)
• Paid sick leave (for hourly employees on Service Contract Act project)

Description

Kforce has a client in Atlanta, GA that is seeking a Marketing Specialist.

Summary:

We are seeking an experienced Marketing Specialist to support our upcoming company rebrand. This role will be responsible for updating all existing marketing materials to align with our new brand identity, creating new branded templates, and ensuring consistent execution across all designs and marketing materials. The Marketing Specialist will also be responsible for traffic-managing all designed materials, coordinating workflow, and securing necessary approvals to ensure timely and compliant delivery. The ideal candidate is highly proficient in InDesign and the full Adobe Creative Suite, with a strong eye for detail and the ability to apply brand guidelines accurately and consistently.

Duties:

• Responsible for the development and implementation of the multi-channel marketing programs and strategies to support business line goals; This could include marketing, advertising, promotions, sales collateral and point of sale materials
• Delivers measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement
• Evaluates and measures program results to optimize investment
• Works with agencies and cross-functional teams to produce materials that are branded and compliant
• Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies
• Works with leadership teams to coordinate, develop and execute marketing events such as tradeshows, seminars, industry sponsorships, local events, etc. to achieve business line goals
• Provides solutions and problem solve for business line objectives

Requirements

• Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant
• Ability to complete projects on target, on time, and on budget
• Able to take action based on information provided by leadership team and research data
• Strong organizational, interpersonal and team building skills
• Well-developed written and oral communication skills, including presentation skills
• Proficient computer navigation skills using a variety of software packages

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

This job is not eligible for bonuses, incentives or commissions.